Meet the New Stowers
New brand, new look for Stowers Furniture
New Logo
The rebrand elevates Stowers’ identity to convey the quality and beauty of the furniture and accessories we carry, as well as the thoroughness of our service and breadth of resources. Our new logo supports an eclectic aesthetic, but also reflects the classic character and longevity of our store.
New Collection
We are well known for traditional design, but our modern design is often overlooked. The new collection called “Habitat” showcases our extraordinary design with contemporary furniture, vintage Turkish rugs and thoughtfully curated accessories to provide pops of color. See it all for yourself at our showroom on Thursday.
The Rebrand
Concept
Script Monogram with stylized type
This logo pairing is based on monograms and makers’ hallmarks, the original logos — hallmarks originated in the 1720s as official stamps of purity on the work of goldsmiths and silversmiths. Fine furniture makers branded their work with similar marks to convey a sense of quality, expertise, high value and constancy.
